Privacy Policy
1. Who we are
This policy is issued by Wayleave, Inc., a Delaware corporation, which does business as Fresh Coast Data ("Wayleave," "Fresh Coast Data," "we," "us"). It explains how we handle personal information when you visit freshcoastdata.com, receive or reply to our emails, speak with us, or do business with us. Wayleave, Inc. is our legal name, and "Fresh Coast Data" is the name we use publicly.
Fresh Coast Data works with mid-size companies that want to license business data for the development of artificial intelligence. Depending on the transaction, we may act as an intermediary that connects businesses with prospective buyers of data, such as established AI data companies, or as a licensee or reseller that licenses or buys a business's data and relicenses or resells it to others. Where we agree it with a business, we may also prepare, process or de-identify its data, directly or through service providers, or make it available through a data marketplace. Where we license data directly, we may license, sublicense or resell the same data, or derived, de-identified versions of it, to more than one buyer, as permitted by our agreement with the business. Unless a written agreement says otherwise, these licenses are non-exclusive. Our role in any transaction is set out in a written agreement. Our services may change over time, and we may update this policy when they do (see section 12).
2. What this policy covers, and what it does not
This policy covers information about people: website visitors, prospective and current clients, and their representatives. It does not cover the business files or datasets that a company may license or make available in a transaction. Those are governed by the written agreements for that transaction, including any requirements for anonymization and de-identification. De-identified datasets may be shared with, or licensed to, more than one buyer, as permitted by the written agreement for that transaction. Depending on the transaction, a business may provide data directly to a buyer, or to us or a service provider acting for us. When we or our service providers receive or process business data, the written agreement for that transaction governs how it is handled.
3. Information we collect
Information you give us
- Contact and business details, such as your name, job title, company, work email address and phone number.
- Information you submit through the contact form on our website, such as your name, work email, phone number, company, company website, company size, years in business and your message. Form submissions are stored in our customer relationship management (CRM) system, HubSpot.
- Information you provide when booking a call through our scheduling provider, such as your company name, job title, approximate company size and any notes you add.
- The content of your emails, calls and meetings with us, and notes we take about them, such as the types of business records your company keeps and your interest in a transaction.
- Information needed to prepare and perform an agreement, such as signatory details and payment information.
Information from other sources
- Business contact information, such as name, job title, employer, work email address and work phone number, and company information, such as industry, location and size. We obtain this from commercially available business contact databases and from public sources such as company websites and professional networking sites. We use it to identify and contact businesses that may benefit from our services.
Information collected automatically
- When you visit our website, our hosting and security provider processes standard technical information such as your IP address, browser type, device type, the pages requested and the date and time of the request. This is used to deliver the site, keep it secure and prevent abuse.
- Our website loads fonts from Google Fonts, which means your browser sends your IP address to Google when the page loads.
- We do not currently use advertising cookies, analytics cookies or cross-site tracking on our website.
- Email engagement. Some of our emails may contain a small image or tracked links that tell us whether, when and roughly where the email was opened, and whether a link in it was clicked. We use this to measure how our outreach performs and to avoid sending unwanted follow-ups. You can limit this by turning off automatic image loading in your email program or by not clicking links. Links may also include campaign tags, such as UTM parameters, that tell our scheduling provider which email a booking came from.
We do not knowingly collect sensitive personal information, such as health, financial account or government identification information, through our website or outreach. Please do not send it to us.
4. How we use information
- To respond to you, schedule and hold calls, and answer questions.
- To assess whether our services are a good fit and to prepare estimates.
- To provide our services. That includes connecting businesses with prospective buyers and, where agreed with a business, licensing or buying its data, relicensing or reselling it, and preparing, processing or making it available. It also includes preparing and performing agreements and sharing information as described in section 5.
- To contact businesses by email or phone about our services, as described in section 6.
- To operate, secure and improve our website and business.
- To comply with law and to establish, exercise or defend legal claims.
5. How we share information
- Service providers that act on our behalf, such as website hosting and security, email and productivity software, customer relationship management (CRM) software, scheduling, business contact databases, email-sending platforms and e-signature tools. They may use the information only to provide services to us.
- Prospective buyers, licensees and marketplace participants, when your business asks us to connect it with them, to make its data available, or licenses its data to us for relicensing. See "Sharing with prospective buyers" below.
- Our affiliates, for the purposes described in this policy.
- Professional advisers, such as lawyers and accountants, under duties of confidentiality.
- Legal and safety reasons, when required by law or legal process, or to protect the rights, property or safety of Fresh Coast Data or others.
- Business transfers, in connection with a merger, acquisition, financing or sale of assets, subject to this policy.
Sharing with prospective buyers
When a business asks us to connect it with prospective buyers or to make its data available, including by signing an agreement with us or licensing its data to us, we share that business's contact information and company information. Contact information means the name, job title, work email address and phone number of the people it designates as contacts. Company information includes its name, industry, size and location, and a general description of the types of business records it has. We share it with established AI data companies, other prospective buyers or licensees and, where applicable, participants in a data marketplace. We share this information so they can evaluate and arrange a data license or similar arrangement, and we currently do so only with the business's agreement. A business can tell us at any time to stop sharing its information with new prospective buyers. That does not undo sharing that has already happened, but if the business asks, we will ask the prospective buyers we shared it with to stop using it.
At present, we do not share with buyers the contact information of prospects, meaning people we have only contacted by email or phone about our services. We honor opt-out requests and do not share opted-out email addresses except with service providers who maintain our do-not-contact list.
How we are paid. Businesses do not pay us upfront. How we are paid depends on the transaction and is described in the applicable written agreement. We may be paid by buyers, or by a fee or commission on a transaction, as set out in that agreement. When we connect a business with a buyer, the buyer may pay us. When we license or buy a business's data ourselves, we pay the business the price set out in our agreement with it, and we may relicense or resell that data to others at a different price, including a higher one. Our agreement with the business states which role we are taking.
Categories of recipients
In summary, we currently disclose personal information to these categories of recipients: service providers that act on our behalf; established AI data companies and other prospective buyers, licensees or marketplace participants, at the request or with the agreement of the business concerned, including licensees of data we relicense or resell; our affiliates; professional advisers; government authorities and other parties when required by law or to protect rights and safety; and parties to a business transfer.
We currently do not sell or rent contact information or the other personal information described in this policy, and we do not share it for cross-context behavioral advertising. Business datasets that we license or resell are governed by section 2 and by the written agreement for that transaction.
6. Business outreach and how to opt out
We contact businesses by email and phone about our services. Every outreach email identifies us, includes our postal address and explains how to opt out. To stop receiving messages, reply "not interested" or email info@freshcoastdata.com. We honor opt-out requests within 10 business days and keep a record of your request so we do not contact you again. We do not share opted-out email addresses except with service providers who maintain our do-not-contact list.
7. How long we keep information
We keep personal information for as long as needed for the purposes in this policy. That includes managing an ongoing business relationship, meeting legal, tax and accounting obligations, and resolving disputes. Prospect contact information that is no longer needed is deleted or de-identified, except for the opt-out records described above.
8. How we protect information
We use reasonable administrative, technical and physical safeguards, such as access controls, multi-factor authentication and reputable service providers. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. Your choices and rights
- You may ask us to tell you what personal information we hold about you and to correct or delete it.
- You may opt out of our outreach at any time, as described in section 6.
- Depending on where you live, you may have additional rights under state privacy laws. These can include the right to know, access, correct, delete or obtain a copy of your personal information, the right to opt out of certain processing, and the right to appeal our decision on your request. We will not discriminate against you for exercising these rights.
To make a request, email info@freshcoastdata.com. We may need to verify your identity before responding. You may use an authorized agent where the law allows. We will respond within the time required by applicable law.
Do Not Track and Global Privacy Control. We do not currently track visitors across third-party websites, so Do Not Track and Global Privacy Control signals do not change how our website operates. If that changes, we will update this policy and honor these signals where the law requires.
10. Children
Our website and services are intended for businesses and are not directed to children under 16. We do not knowingly collect personal information from children.
11. Links to other services
Our website links to third-party services, such as our scheduling provider. Their own privacy policies govern information you give them.
12. Changes to this policy
We may update or change this Privacy Policy at any time, at our sole discretion. Changes take effect when posted, and the effective date above shows when this page was last updated. Where required by law, we may also provide notice of material changes, such as a notice on our website or an email. Where required by law, we will ask for your consent before using personal information we have already collected in a way that is materially different from what we described when we collected it.
13. Contact us
Wayleave, Inc., doing business as Fresh Coast Data
1 E Erie St, Suite 525-2901, Chicago, IL 60611
info@freshcoastdata.com